Carolina Herrera — 212 HEROES FOREVER YOUNG

212 Heroes embodies a world shaped by a new generation — an inspiring, diverse collective of men and women redefining the future through their talent, commitment, and courageous authenticity. To bring this vision to life, a street activation campaign was launched—an interactive marketing event designed to engage directly with consumers in public spaces, creating a memorable brand experience through evolving visuals and dynamic displays. A multi-layered platform was developed, where posters were overlaid daily with new imagery, keeping the print campaign in constant evolution. Bold messaging appeared in intriguing and unexpected spots throughout the city, while a skate pool, designed with the brand manifesto, became a centerpiece for interaction and expression.

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